Jilla vs Veeram.

Vijay & Ajith have have had released their movies on the same day for times.

Villain - Bhagavathy (2002)
Thirumalai - Anjaneya (2003)
Paramasivan - Aadhi (2006)
Pookkiri - Alwar (2007)

Both the films are backed by reliable production houses & marketed through distributors with strong networks. Jilla & Veeram have been censored with clea U certificates that entitle them for entertainment tax exemption.

Strengths.

Jilla.

=> Jilla's biggest strenght is the combination of 2 big stars from Kerala & TN coming together after a long time, ever since Thalapathy. The potential for 'mass' elements & sentiments involving Vijay & Mohan Lal are expected to be electric on screen.

=> Vijay's excellent rendition of ''Kandaangi'' song with Shreya Ghoshal & glimpses of his dance movements with Kajal Aggarwal have already caught the attention of fans & public.

=> Mohan Lal recently delivered his career best blockbuster hit movie in Malayalam, Drishyam. This has created lots of excitements & expectations among fans in Kerala & overseas, The Malayalam audience is expected to give a big boost to Jilla's opening.

Veeram

=> After a long time, Ajith's role set against a rural backdrop has created lots of expectations. Ajith's multiple facets in the trailers promise a wholesomes family entertainer, typically expected of a pongal release movie.

=> Casting of Veeram is a mixed bag. The good news is that Tamannah is back in Tamil after 2 years & Santhanam combination scenes with Ajith are expected to bring the house down. But, we will have to wait & see how the decision to cast lesser known actors as Ajith's band or brothers will work out on screen.

Weakness

Jilla

=> No full length trailer has been released untill 3 days prior to movie release. In order to each all segments of people worldwide, trailers typically need more some more time to virally spread on social channels.

 

Veeram

 => After massive firstweekend openings, Ajith's hit movies in the past have shown gradual drop during the 2nd & 3rd weeks after release due to comparatively lesser support from family & neutral audience ( relatively speaking). One of the distributors who bought Arrambam pointed to Ajith's policy of not involving in promotional activities as a potential reason.

Source - www.kollyinsider.com